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Supporting industry recovery

To help industry through this difficult time, we have focused on supporting and guiding the industry to help prepare for recovery. Our aim has been to remain solutions focused, while adapting and responding to the needs of the industry.

To guide our effort, we established a dedicated engagement and communications framework to not only understand what was happening on the ground but to also ensure industry had access to the information and support it needed. In turn, we shared this industry intelligence with Government to inform policy decisions.

We will continue to deliver this program of engagement and communications through 2020/21 and beyond to support the industry’s return to growth. This effort will be underpinned by development and implementation of our sustainability strategy, which will focus on industry leadership through advocacy and education, while also identifying practical operational mandatories for Tourism Australia and tourism businesses.