Tourism Australia’s Sustainability Strategy was developed in 2019/20. This included identifying sustainability mandatories (operational items expected of businesses) and legacies (how we propose to deliver leadership through advocacy and education).

Core components include:

• Industry sustainability: recognising impacts of COVID-19 on our industry and the importance of fostering a sustainable industry into recovery from a business, culture, community and environmental perspective.
• Our internal approach: reviewing what we currently do internally and what we could do better; and
• Our external approach: developing our advocacy and educational approach to sustainability aligned with key narratives of Indigenous, wellness/wellbeing and nature, agritourism, adventure, luxury and other areas identified through consumer insights.

Our aim is to provide leadership, to build and embed Tourism Australia’s sustainability position, and to strengthen our voice and legacy as a marketer and educator.