The TAway describes Tourism Australia’s values, which are:

• United | we are one team
• Positive | we are optimistic
• Genuine | we are authentic
• Commercial | we deliver results
• Innovative | we are creative thinkers.

In 2019/20, we continued to emphasise living our values and creating a culture that encourages greater authenticity and staff engagement while supporting our drive to become more innovative and commercial in how we operate. Key vehicles for instilling our values included participation in corporate sports programs and our social committee. We also delivered events throughout the year to support charity institutions, commercial understanding and innovation.