The Net Promoter Score (NPS) measures a staff members’ willingness to promote Tourism Australia as a ‘good place to work’. Organisations with a high NPS have strong cultures and positive staff engagement and are generally industry leading and high performing. Our NPS increased this year, from +23 in 2019 to +44 in 2020. This result is testament to the ongoing efforts to create a transparent, genuine and high-performing culture by the Executive and the People and Culture department.