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Partnership with Austrade
Australia needs continued investment in tourism infrastructure to realise its potential. To this end, we commenced a partnership with Austrade in May 2012 to attract foreign investment in tourism infrastructure. This collaboration markets the Australian tourism opportunity and facilitates the relationship between investors and STOs responsible for delivering tourism investment.
In response to COVID-19’s sustained impact on our industry, we restructured our operations to heighten our focus on demand generation. As a result, investment attraction marketing activity will revert to Austrade in 2021/22.