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AUSSIE SPECIALIST PROGRAM

The Aussie Specialist Program, which has been running for 31 years, is our global online training program and is delivered in partnership with STOs. It provides frontline travel sellers from around the globe, as well as inbound tour operators in Australia, the knowledge and skills to best sell Australian tourism experiences.

Since launching the new Aussie Specialist website in 2015/16, more than 430,000 training modules have been completed, with 132,000 in the past year alone. The modules provide travel agents with tips on building itineraries as well as in-depth information on Australia’s states and territories, key highlights, and special interest sectors.

We currently have over 28,000 qualified Aussie Specialists. The program is supported and delivered by a global training team that provides training in 14 countries. In 2019/20, the team delivered face-to-face training as well as live and recorded webinars sessions to more than 80,000 frontline travel sellers.

2019/20 highlights include:

  • Continued promotion of the program through electronic newsletters, online module promotions, training events, roadshows, webinars and famils and increasing our webinar and online activities during the COVID-19 pandemic.
  • Ensuring our digital platform remained engaging, relevant and ahead of competitors’ platforms. This included a new Cultural Attractions of Australia module and peer-to-peer engagement via Aussie Specialist Ambassador agents and content.
  • Delivering Corroboree West in Perth in October 2019.
  • Launching the Aussie Specialist Program in Australia in May 2020, with more than 1,100 frontline travel sellers qualifying as Aussie Specialists in the first month.