The COVID-19 crisis required us to think differently about events and how we connect with stakeholders due to the restrictions in place.

Our pivot from physical to virtual event solutions required the assessment of numerous technology platforms to identify the best fit for our purposes. This included evaluation of these platforms to ensure we had the appropriate tools and programs to deliver a variety of virtual event models and the development of a ‘virtual event calendar’ to map event activity across the organisation.

To support the Tourism Australia team and their engagement with stakeholders and partners, a Virtual Event Toolkit was created to provide guidance on how to best deliver a virtual event. This toolkit has been adopted across the organisation and provides a base for a new way of connecting and doing business for our team.