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Australian Tourism Exchange

The Australian Tourism Exchange (ATE) is the Australian tourism industry’s largest annual business-to-business event. It brings together Australian tourism businesses to promote their products directly to tourism wholesalers and retailers from around the world through a combination of scheduled business appointments and networking events. It also provides international travel buyers with the opportunity to experience Australia’s tourism offerings firsthand through pre-and post-event familiarisations.

The ATE 2020 was due to be held in Melbourne, Victoria but was cancelled in March 2020 due to restrictions surrounding COVID-19. Prior to the event being cancelled additional government funding was allocated to the event to support industry recovery following the bushfire crisis. This funding was provided to boost exposure to bushfire affected regions by adding a domestic stream to the event, activate and promote those regions and provide complimentary attendance to all registered participants.

Future ATE events will be an integral platform to rebuild Australia’s tourism industry through reconnecting relationships and establishing future business.