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Industry resources

Tourism Australia offers a range of resources to help tourism businesses with their marketing activities and to keep them informed about Tourism Australia’s marketing initiatives. The corporate website, tourism.australia.com, continues to be a critical online information resource for industry and receives strong visitation. This year, new pages have been added that are devoted to the domestic tourism market, including a comprehensive market profile, performance data, information on domestic aviation, factsheets and other useful links.

A domestic version of Working with Tourism Australia has also been developed to assist operators in engaging with Tourism Australia’s work in the domestic market. As with the international version, this guide is available for download from the corporate site. In recognition of the increasing importance of social media in promoting Australian tourism, Tourism Australia has also created a series of educational videos to provide industry with advice about how to best use these platforms for their own businesses. Tourism Australia’s own corporate social media channels continue to provide regular and timely updates for industry. Followers grew to more than 158,500 on Twitter (up 6 per cent) and 106,000 on LinkedIn (up 52 per cent) at 30 June 2020.

Tourism Australia online industry resources