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Strong and continuous industry engagement
The Industry Relations team took part in 579 one-on-one meetings and attended more than 85 conferences and events, including hosting industry briefings and sponsoring tourism awards in every state and territory. More than 4,000 industry operators heard from Tourism Australia representatives at conferences, events, webinars and workshops at over 90 locations around Australia. These activities, in addition to in-office meetings, kept industry members updated on marketing initiatives and partnership opportunities as well as tourism news, research, insights and other useful data.
Tourism Australia also hosted the inaugural Marketplace United Kingdom and Europe in October 2019 and the Youth & Adventure Roadshow. Marketplace saw more than 200 agents from over 100 companies trained in half day presentations, followed by evening networking activities. As part of the event, we led 32 youth operators from around Australia on a roadshow to London, Amsterdam, Frankfurt and Munich to meet with industry members in those cities.