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INDUSTRY ENGAGEMENT

Throughout the 2019/20 financial year, both before and after the crises hit, Tourism Australia management and staff participated in government and industry briefings and events to build awareness and understanding of Tourism Australia’s strategic direction.

The second half of the year saw our industry engagement dominated by the dual crises of bushfires and the coronavirus. Both crises escalated quickly with a deluge of information in the public domain that was often complex, sometimes conflicting and not always accurate. We significantly stepped up our industry communications and engagement during this period, to provide a reliable and trusted source of truth by sharing up to date and accurate information and relevant updates as quickly and as efficiently as possible.