As part of our distribution development strategy, BEA represented Australia at international trade shows and held workshops, webinars, meetings and events with key international business event decision makers to increase awareness and preference for Australia.

During 2019/20 BEA participated in and organised several international events that provided the Australian business events industry with a platform to develop business relationships, update potential customers on Australia’s offerings and secure business. This included hosting the Australia stand at IMEX America (USA) and IBTM World (Spain) and delivering the Greater China Showcase (China) and Tourism Australia’s signature incentive showcase, Dreamtime, held over two days in Perth in December 2019.