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Airlines and key distribution partners

In 2019/20, we planned to extend the global launch of the Philausophy campaign through partnerships with the states and territories, airlines, airports, and key distribution partners. Due to bushfire media coverage and the unfolding pandemic, the campaign was paused.

Tourism Australia partnered with 12 airlines and around 75 key distribution partners worldwide in 2019/2020. Key distribution partners included: the consortia Virtuoso, Signature Travel Network and Travel Leaders Network in North America; Ctrip and CYTS in China; JTB and Jalpak in Japan; STA Travel and Detour in Continental Europe; MakeMyTrip in India; Chan Brothers and Dynasty Travel in Singapore; and Flight Centre and Trailfinders in the UK.

Campaigns extending the There’s nothing like Australia campaign story were launched with these partners across our priority markets from July to December 2019, before activity was paused due to the Australian bushfires.