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Domestic

In response to the devasting impact of the Australian bushfires, we established a dedicated domestic partnerships program, to support our marketing efforts under the Holiday Here this Year banner. A selection of campaigns launched with partners including retail chain Helloworld, and caravan and camping online distributor, Top Parks. The impact of COVID-19 meant that partnership activity had to be paused and delayed until 2020/21, but the strategy will continue to focus on supporting bushfire recovery efforts, as well as the broader recovery of the industry as a whole.