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Tourism Australia partnered with GoPro and Tourism Western Australia to bring 37 of the world’s best content creators to Broome, Western Australia in August 2019. The creators participated in a four-day program of extraordinary experiences and education, with content posted on their social channels and shared across GoPro, Tourism Australia and Tourism Western Australia channels to inspire audiences to travel to the region. Broome's unique landscape combined with exhilarating activities, made it an ideal location for organic content creation. The event was heralded by GoPro creators and staff as the best GoPro event they had attended and delivered strong results with 605 posts achieving 31.5 million impressions and 2.1 million engagements.