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Global press office

Tourism Australia’s global press office drives our global publicity outcomes by developing story ideas, content and PR opportunities to help tell the Australian narrative through owned, earned and social media. The press office creates global media content and story ideas for use in proactive PR pitching to lifestyle, consumer, news, travel and entertainment media and broadcasters. During the pandemic the global press office continued to create editorial and content for the world’s media that focused on how to keep dreaming and planning for those holidays and destinations in Australia that consumers would like to visit.