Go to top of page

Board profiles

Bob East, Chair [MBA]

Bob East has more than 20 years’ experience in the tourism industry, most recently serving as the CEO of the Mantra Group for 12 years where he helped shape the organisation into the largest Australian-based hotel company. He led the company to a successful ASX listing in June 2014 which culminated in its inclusion into the ASX 200 list in 2015, and managed Mantra Group’s $1.3 billion acquisition by AccorHotels, one of the world’s largest hotel operators in 2018. Bob’s experience includes serving on the boards of the Gold Coast Tourism Corporation, Queensland Tourism Industry Council, Tourism Accommodation Australia, Tourism and Events Queensland and the Tourism and Transport Forum. He holds a Master of Business Administration and is Chair of Tourism Australia, Chair of the Australian Venue Company, Chair of Experience Co, Deputy Chair of the Gold Coast Suns Football Club and a Board member of Sydney Metro. He has extensive experience in the accommodation sector, previously holding senior management roles with the Mirvac portfolio and the Daikyo Group. Bob was appointed to Tourism Australia’s Board in July 2016 and remains a director.

Anna Guillan, AM, Deputy Chair [MBA]

With a respected career in tourism sales and marketing, Anna Guillan is the Australia and New Zealand Regional Director of Sales and Marketing for Kerzner International, a global operator of luxury resorts. A Southern Cross University Alumnus of the Year (2010), and with a Master of Business Administration in Tourism and Hotel Management, Anna served as Vice Chair of the Australian Tourism Export Council and was acknowledged with its Outstanding Contribution to Industry Award in 2013. Anna has served on the board of Tourism and Events Queensland and is a non-executive director of CareFlight and Chair of Western Sydney Parklands Trust. She is also a co-founder and director of cancer charity, The NELUNE Foundation. Anna joined Tourism Australia’s Board in July 2014 and concluded her term on 31 July 2020.

Hayley Baillie, Director

Hayley Baillie co-founded Baillie Lodges in 2003 with a vision to develop a premium boutique portfolio of contemporary Australian luxury lodge experiences. To date, Baillie Lodges operates four luxury lodges in standout locations of unique natural significance: Southern Ocean Lodge on Kangaroo Island, Longitude 131° at Uluru–Kata Tjuta, Capella Lodge on Lord Howe Island and Silky Oaks Lodge in the Daintree Rainforest. All four properties appeal to the discerning global traveller and are recognised as setting new benchmarks for experiential travel. In 2013, Hayley joined the Tourism Australia Food and Wine advisory board, which was instrumental in driving the Restaurant Australia marketing campaign. Hayley is a member of the Australian Ballet and Barker College Foundations and was appointed to Tourism Australia’s Board in November 2015 and remains a director.

Bradley Woods, Director [BIntBus]

For nearly 30 years, Bradley Woods has been one of Australia’s leading advocates for the hotel, hospitality and tourism industry. Bradley has been the CEO of the WA Australian Hotels Association (WA) since 1998 and previously held the roles of CEO of AHA Tasmania and AHA National Government Relations Manager. Bradley has a degree in International Business Relations. He is a board member of Tourism Accommodation Australia, and is National Chair of the Commonwealth’s Tourism, Travel and Hospitality Industry Reference Committee, responsible for the industry’s vocational training packages. He is also Chair of Hospitality Group Training, which specialises in training and industry placement apprentice chefs, Chair of the Australia Day Council WA and a Board Member of Ronald McDonald House Perth and mental health charity, Healthy Mind Menu Inc. Regarded as an industry expert in tourism, accommodation and hospitality, Bradley has led industry through major crises including the Tasmanian Tourism sector’s strategic response after the Port Arthur massacre, the collapse of Ansett, SARS, the WA hotel and hospitality sectors’ recovery from COVID-19 and responding to critical international incidents impacting on the reputation of the Australian tourism industry. Bradley joined Tourism Australia’s Board in August 2017 and remains a director.

David Seargeant, Director

David Seargeant has spent a lifetime in the hospitality industry and recently stepped down after 17 years as CEO and Managing Director of Event Hospitality and Entertainment Ltd (known as Amalgamated Holdings Ltd prior to 2016). He joined the company in 1988 to found Rydges Hotels and Resorts and took on the group CEO role in 2001. He is acknowledged as the creator of the QT Hotels and Resorts brand and is currently the Chair of the National Association of Cinema Operators and Deputy Chair of Tourism Accommodation Australia. David joined Tourism Australia’s Board in August 2017 and concluded his term on 31 July 2020.

John Hart, Director [B.Com] [MBL]

John Hart is currently the Executive Chair for the Australian Chamber – Tourism, the peak national body of tourism organisations in Australia. John has spent over 30 years working in the tourism and hospitality industry in operational, human resources and industrial relations roles. He trained in food and beverage management at the École hôtelière de Lausanne, in Switzerland, holds a Bachelor of Commerce majoring in Business Law and a Master of Business Law. He is a board member of the Australian Business Register, the Angus Knight Group, Food Standards Australia and New Zealand, and the National Tourism Industry Training Committee Ltd. John joined Tourism Australia’s Board in November 2018 and remains a director.

Jeffrey Ellison, Director [FCA]

Jeffrey Ellison is the Chairman of the SeaLink Travel Group Limited. Prior to this (until January 2020) he was the CEO and MD of the SeaLink Travel Group, a position he held since early 1997. Jeff is also a Chartered Accountant, joining SeaLink following eight years in private practice. SeaLink Travel Group is ASX listed and operates in the tourism and transport industries. As of January 2020, SeaLink transports over 360 million customers per annum, with operations in all states of Australia, in Singapore and London. Jeff is a Fellow of the Institute of Chartered Accountants and the Australian Institute of Company Directors and has been awarded a Life Membership by TTF Australia. In 2013, he won the SA Tourism Award for Outstanding Contribution by an Individual and was the 2014 Ernst & Young Entrepreneur of the Year for the Central Region. Jeff has also held appointments on the Adelaide Convention Centre Board, Tourism Australia International Industry Advisory Panel, TTF Australia, SA Tourism Commission Board and the SA Botanic Gardens and State Herbarium Board. Jeff joined Tourism Australia’s Board in November 2018 and was appointed Chairman of the Audit and Finance Committee in July 2020.

Penny Fowler, Director [BBus]

Penny is Chair of the Herald & Weekly Times and News Corp Australia’s Community Ambassador. Penny is Chair of the Royal Children’s Hospital Good Friday Appeal, a Board member of The Australian Ballet, Deputy Chair of The Royal Botanic Gardens Victoria and a Board Member of The National Portrait Gallery. She is also on the Advisory Boards of Visy and the Bank of Melbourne. A graduate of the Australian Institute of Company Directors, Penny holds a Bachelor of Business degree with a major in Marketing from Monash (Chisholm) University and is a CEW member. Penny joined Tourism Australia’s Board in July 2019 and remains a director.