EXECUTIVE LEADERSHIP TEAM PROFILES
Managing Director, Phillipa Harrison
Phillipa (Pip) Harrison joined Tourism Australia in February 2017 to head up the organisation’s international operations for Asia, the Americas, Europe and New Zealand as well as global distribution and partnerships. In this role Pip oversaw Tourism Australia’s network of international offices spanning 12 countries and managed airline relationships and distribution channels, working in partnership with the industry to grow the inbound market for Australian tourism. In September 2019, Pip was promoted to Managing Director. Prior to working with Tourism Australia, Pip spent six years working for Hamilton Island Enterprises and before that held a variety of senior sales, marketing and product roles at Viator Systems (Sydney), Base Group (Sydney), STA Travel (London), Contiki Holidays (London), and Trailfinders (London).
Corporate Services | Mark Craig, Executive General Manager
Corporate Services is responsible for maintaining and improving robust corporate governance through information technology, finance, planning, administration, human resources, legal advice and board secretariat duties. Mark Craig joined Tourism Australia in June 2011. Previously Mark was Chief Financial Officer at the NSW Human Services Department. He has also held senior executive roles with Energy Australia, Scottish Water and EY.
Corporate Affairs | Bede Fennell, Executive General Manager
The Corporate Affairs, Government and Industry team is Tourism Australia’s main liaison with government, Australian news media and the tourism industry. Bede joined Tourism Australia in November 2019. He has over 20 years of corporate affairs, government and industry experience in Australia and internationally. He has worked in politics at a federal and state level, and for more than half of his career has worked for large corporates across a range of industries from manufacturing to mining services to infrastructure.
Eastern Markets and Aviation | Andrew Hogg, Executive General Manager
The Eastern Markets and Aviation Division is responsible for driving Tourism Australia’s strategies to grow demand from the South East Asia, India and North Asia markets. Andrew Hogg joined Tourism Australia in June 2015 as Regional General Manager Greater China and was promoted to North Asia Regional General Manager in November 2015. Andrew is based in Shanghai, working closely with colleagues over the North Asia region from China, Japan and Korea. With his strong airline background in Australia and overseas, Andrew is also responsible for the restoration of international aviation capacity. Prior to joining Tourism Australia, Andrew had a more than 26-year career with Australia’s national carrier, Qantas Airways, where he had several senior roles across finance, sales, marketing and operations. Most recently he was General Manager China for the airline, taking up this role in 2011.
Commercial | Robin Mack, Executive General Manager
The Commercial division includes marketing operations for western markets: New Zealand, UK, USA, Germany, France, Italy and Canada, along with distribution development and partnerships globally. Robin has worked in the travel and tourism industry for almost 30 years, working across travel retailers, wholesalers and airlines including British Airways and Qantas before focusing on destination marketing. Robin joined Tourism Australia in 2012 as Acting General Manager International Operations, becoming Head of Distribution Development and Partnerships in 2014 and Acting EGM International in June 2019.
Marketing | Susan Coghill, Chief Marketing Officer
Marketing is responsible for creating and developing Tourism Australia’s brand assets for global campaigns, it manages the roll out of Tourism Australia’s marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace. In her previous role as Tourism Australia's General Manager Creative, Content and Campaigns, Susan helped set the creative marketing direction for Tourism Australia, overseeing the recent Dundee, Undiscover Australia and Australia Inc. campaigns.
Events | Penny Lion, Executive General Manager
The Events team at Tourism Australia comprises Business Events and Industry Events. The Business Events team is a specialist unit focussing on this visitor sector and is responsible for delivering targeted marketing communications and trade programs to promote Australia internationally as a business events destination. Industry Events delivers a variety of activity to showcase Australia’s tourism offering, including the Australian Tourism Exchange (ATE) and Corroboree events for frontline retail travel sellers. These events, held in Australia and in key international markets, provide the Australian tourism industry with a platform from which to promote their experiences and products to qualified travel sellers. Penny joined Tourism Australia in 2010 as Head of Business Events, and became Executive General Manager Events, in August 2016. Her experience in the events sector encompasses strategy, marketing, sales, operations, and stakeholder management and spans more than 20 years working on trade, consumer and corporate events.
Strategy and Research | Rob Dougan, Executive General Manager
The Strategy and Research division is tasked with setting the organisation’s objectives, devising strategies to help achieve them, and ensuring that Tourism Australia and the tourism industry have the right data to make decisions and understand their impacts. Before Rob joined Tourism Australia, he was the Head of Strategy at Clemenger and worked on a range of brands including Tourism Australia for six years. Rob penned Tourism Australia’s brand vision in 2013 and led the strategy on the Restaurant Australia, Aquatic and Coastal, Undiscover, and Aussie News Today campaigns. In his 15-year career in advertising Rob has worked across a large range of businesses including several travel brands such as easyJet, Helloworld, Virgin, Qantas and Tourism Tasmania.