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AWARDS

Awards won by Tourism Australia and its marketing programs are listed in the table below.

AWARDS 2019/20

CONSUMER AND TRADE MARKETING

‘Best leisure destination’

Travel Weekly (China)

‘Most promising and popular outbound destination’

Sina Tourism and Weibo Tourism (China)

‘Best digital branded content’ – UnDiscover Australia

Content Marketing Awards (India)

Certificate of Excellence – ‘Marketing to consumers and industry, superior achievement in measurement and evaluation’

SABRE 2019 Awards (India)

Bronze winner – UnDiscover Australia

Marketing Excellence Awards 2019 (Malaysia)

‘Best overall education program’ – Aussie Specialist Program

Travel Weekly Magellan Awards (USA)

‘Best natural and outdoors destination in 2019’

Voyage magazine (China, Hong Kong)

‘Most favoured outbound destination by Chinese families’

Global Times (China)

‘Favourite promotional video from a tourism board’ for the City Explorer Online Program

U Magazine Travel Awards (Hong Kong)

Graphite Pencil award – ‘Sound design and use of original music composition’ for Matesong

D&AD Awards (British Design & Art Direction) (UK)

Bronze winner – ‘Music film/EP’ for Matesong

D&AD Awards (British Design & Art Direction) (UK)

Bronze winner – ‘Planning APG creative Strategy Audience Insight & Social Behaviour/Cultural Insights’ for Australia Inc

Australasian Writers and Art Directors Association Awards

Silver winner – ‘Media Channels Use of TV & Other Screens’ for Matesong

Australasian Writers and Art Directors Association Awards

Silver winner – ‘Film & Entertainment Film Advertising TV Commercials Over 30 Seconds’ for Matesong

Australasian Writers and Art Directors Association Awards

‘Best eco-friendly destination’

Selling Travel Agents Choice Awards (UK)

‘Best all-round destination’

Travel Bulletin Star Awards (UK)

Gold winner – Aussie Specialist Program

Travel Weekly Magellan Awards (USA)

Runner-up, ‘Favourite overseas country’ – Australia

Conde Nast Traveller India Readers’ Travel Awards 2019 (India)

‘Top tourism location of the future’ – Australia

FDI (foreign direct investment) Awards

Specialist awards – Eco-tourism, Health and wellness tourism and Regional tourism

FDI (foreign direct investment) Awards

Australia received recognition in the Hotel development and investment, Incentives and Rapid growers categories

FDI (foreign direct investment) Awards

‘Most engaged Tourist Board’ – Tourism Australia

Virtuoso (USA)

‘Best destination Asia/Pacific’ – Australia

Travel Weekly Readers’ Choice Awards

Silver winner, ‘Best Tourism Board overall’ – Tourism Australia

Travvy Awards (USA)

Silver winner,’ Best Tourism Board AU/NZ/South Pacific’ – Tourism Australia

Travvy Awards (USA

‘2020 Destination of the Year’ – Australia

Travel + Leisure (USA)

BUSINESS EVENTS MARKETING

‘Most Influential MICE Destination’

Exhibition & MICE Industry Awards (China)

‘Best Model Tourism MICE Destination’

Direct Selling Marketing Today Awards (China)

‘Best Overseas Meeting & Incentive Destination’

M&C Travel Weekly Travel Industry Awards (China)

‘Best MICE International Destination’

MICE CN (China)

‘Best Overseas MICE’

Tourism Organization by Knowledge Economy (China)

‘Best Overseas NTO promoting BT-MICE’

TTG China Travel Awards 2020 (China)

‘Best MICE Destination’

National Tourism Fashion Awards (China)

‘Best International CVB, DMO’ – Tourism Australia

Smart Stars (USA)