Go to top of page





An application, often as downloaded by a user to a mobile device.


An authorisation by Parliament to spend moneys from the Consolidated Revenue Fund for a particular purpose.

Approved destination status

A bilateral arrangement between the Chinese government and a destination country, allowing Chinese tourists to undertake group leisure travel to that country.

Asia Marketing Fund

A fund announced in May 2012 that aims to generate greater visitation and economic returns from Asia, Australia’s fastest growing tourism region.


Future economic benefits controlled by an entity because of past transactions or other past events.

Bilateral air services agreements

Before an airline can operate international services to another country, the government must first negotiate a treaty-level agreement with the destination country’s government. These treaties are known as bilateral air services agreements. These agreements allow our airlines to offer the range of services that they do today.

Corporate governance

The process by which agencies are directed and controlled. Corporate governance is generally understood to encompass authority, accountability, stewardship, leadership, direction and control.


A method of allocating the cost of a tangible asset over its useful life. Businesses depreciate long-term assets for both tax and accounting purposes.


The link between the providers of tourism services and consumers.

Enterprise agreement

An enterprise agreement is approved by the Fair Work Commission and details employment conditions.

Equivalent advertising value (EAV)

Calculated by measuring the column inches (in the case of print) or seconds (in the case of broadcast media) and multiplying these figures by the respective medium’s advertising rates (per inch or per second). The resulting number is what it would have cost to place an advertisement of that size in that medium.


An agency’s expected revenues, expenses, assets, liabilities and cash flows. Estimates are prepared for each output in the agency’s budget in consultation with the Department of Finance.


The full costs of an activity, the total value of all the resources consumed in producing goods and services, or the loss of future economic benefits in the form of asset reductions or increases in an entity’s liabilities.


Familiarisation visit or tour provided to journalists, travel industry members and others to allow them to experience a destination, product, experience or venue.

Fifth freedom air travel rights

An airline’s right to carry traffic between foreign countries and its home country. Under the fifth freedom, an airline can carry passengers from its own country to a second country, and from that country to a third country and so on.

Inbound tour operator

A tour operator that arranges tours in its home country for people coming from overseas.

Independent traveller

An individual or small group (less than 10 people), travelling and vacationing with a self-booked itinerary

Open skies

An international policy concept relating to the liberalisation of the rules and regulations of the international aviation industry in order to create a free-market environment for the airline industry.


The Australian Government’s objectives for an agency or portfolio. Outcomes are desired results, impacts or consequences for the Australian community as influenced by the actions of the Australian Government. The outcomes are assessments of the end results or impacts achieved.

Out-of-home advertising

Advertising that is focused on marketing to consumers when they are in public places, in transit, waiting or in commercial locations (such as in a retail venue). Out-of-home advertising formats fall into four main categories: billboards, street furniture, transit and alternative.

Net Promoter Score

The percentage of promoters minus the percentage of detractors.

Partnership marketing

Marketing undertaken in cooperation by at least two companies with the objective to tap the full potential of a market by combining resources

Portfolio Additional Estimates

Changes in funding requirements that occur after the Australian Government Budget is presented. These changes to funding require the House of Representatives and the Senate to consider the additional estimates.

Portfolio Budget Statements

Budget papers that inform senators and members of Parliament of the proposed allocation of resources to government outcomes by agencies within the portfolio.


An activity or group of activities that delivers benefits or services. Programs are the primary vehicles for government agencies to achieve the intended results of their outcomes statement.

Reconciliation Action Plan

A plan that outlines efforts to develop strong and productive relationships with Indigenous peoples and provide a better future for Indigenous children.


The total value of resources earned or received to cover the production of goods and services.

Unique visitors

A count of how many different people look at a website. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but their activities would count as five ‘user sessions’ or ‘visits’.

User-generated content (UGC)

Any form of content created by users of a system that is publicly made available on that system. User-generated content most often appears as supplements to online platforms, such as social media websites.

Working Holiday Maker (WHM) visa program

The Working Holiday Maker visa program is an Australian Government initiative that has been running since 1975. It is designed to foster closer ties and cultural exchange between Australia and partner countries, with a particular emphasis on young adults. Partner countries initially comprised a relatively small number of Commonwealth countries, but the program has since grown to encompass 39 partner nations and regions from across the globe.