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Content Commercialisation


Performance Criterion


FY19-20 Target

FY19-20 Actual


  Commercialisation of content to support delivery of Charter focused content

Total Commercial Revenue ($ millions)

SBS 2019-20 Corporate Plan



Target exceeded.

SBS’s commercial activities include SBS Media Sales, SBS In-Language translation services, subscription television business, and SBS’s Distribution and Inclusion training and consultancy businesses.

The primary purpose of SBS’s commercial activities is to generate positive returns across our network portfolio of channels and platforms, in order to reinvest in distinctive Charter-driven content for our audiences and marketing activities to support our content and community objectives.

Over the past 12-months, SBS’s commercial activities maintained their premium position in the free-to-air advertising market and delivered above-market television advertising growth while also increasing digital revenue.

For more examples and information, see: Consistent commercial performance in a challenging market environment.