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Audience Feedback

The SBS Audience Relations team is a direct line to the Australian public, delivering information about SBS programs and services, and gathering audience feedback that helps to inform programming.

The Sydney Gay and Lesbian Mardi Gras broadcast once again attracted great interest and engagement from audiences. Many were appreciative of SBS’s involvement and broadcast of the parade – including members of the original ‘78ers’ providing positive feedback in solidarity with SBS’s continued celebration of diversity and promotion of the event.

SBS’s returning documentaries proved very popular among loyal, long-term viewers and newer casual viewers alike. Docuseries such as Filthy Rich & Homeless, Who Do You Think You Are?, Where Are You Really From? and Marry Me, Marry My Family continued to drive thoughtful conversation about identity and inclusion.

The introduction of Yokayi Footy on NITV led to a spike in audience queries, as an attractive addition to the network’s sports offering. Similarly, SBS’s new and comprehensive basketball coverage saw positive feedback from audiences enjoying the NBL and WNBL, and international NBA and WNBA competition.

It was another successful year for SBS’s local dramas with The Hunting resonating strongly with audiences. The cross-network broadcast of The Beach generated the most dramatic spike of positive feedback for the year, with audiences praising the cinematography, narrative and authentic style of presentation which viewers associate with SBS productions.

SBS’s News and Current Affairs coverage continues to spark interest. Positive and consistent feedback was received throughout the year about Insight. Audiences enjoy the format, but particularly appreciate the unique and powerful stories the program shares, the exposure it gives to certain topics and issues, as well as the way the program approaches and handles sensitive stories.