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Community and Stakeholder Engagement, Activities and Partnerships

INAS Global Games 2019

SBS was the official media and education partner of the International Federation of Athletes with Intellectual Impairments ("INAS") Global Games 2019, held from 12-19 October in Brisbane. Over 1,000 elite athletes competed in the INAS Global Games, attended by over 50 countries participating in ten sports: Athletics, Basketball, Cricket, Cycling, Equestrian, Futsal, Rowing, Swimming, Table Tennis and Tennis.

The INAS Global Games Opening Ceremony was hosted by SBS World News Presenter, Janice Petersen on 12 October at King George Square, Brisbane, attended by over 2,500 people including federal, state, local government representatives, partner organisations and the athletes, officials and international support teams.

Coverage of the games included SBS Sport providing a daily schedule, highlights package and social media, while SBS On Demand featured livestreams of selected sports including swimming, athletics, table tennis and basketball.

SBS Learn produced The Game Changers, digital education resources for years 5-8, in collaboration with Sport Inclusion Australia, promoting inclusivity and excellence in sport. The resources were linked to subjects including English, Humanities and Social Sciences, Health and Physical Education and Mathematics. The Game Changers was launched in October to coincide with the start of the school term in Queensland.

FECCA Conference 2019

The biennial Federation of Ethnic Communities’ Council of Australia (FECCA) conference was held from 9-11 October in Hobart, Tasmania. SBS was the official media partner of the conference, which was co-hosted by the Multicultural Council of Tasmania and supported by the Tasmanian government.

Across the two-day conference, SBS activations engaged more than 350 attendees from across the nation, with the SBS Radio digital space and recharge wall providing delegates with the opportunity to download the SBS Radio app and engage with the new in-language websites and audio and language content. SBS’s digital exhibition of migrant stories, Belongings, was also showcased by SBS Digital Creative Labs, which was the first time that this exhibit was shared exclusively with a multicultural audience.

SBS Director of Corporate Affairs, Clare O’Neil, chaired the session “Are We Loud Enough? Getting the Right Message Heard in Media” which featured SBS Director of Audio and Language Content, Mandi Wicks. Mandi delivered a presentation titled, ‘What’s your story? And why does it matter’ alongside presentations from speakers from NSW Multicultural Health Communication Service, Ad Standards and Deakin University. SBS Chief Football Analyst, Craig Foster. NITV News Executive Editor, Rhanna Collins, participated in the session “Getting it Right – Human Rights: beyond the Rhetoric” with speakers from the Quick Assessment Model of Earthquake Casualties for Asia (QAMECA) and a refugee rights activist.

SBS Managing Director James Taylor provided the keynote speech at the FECCA Conference Dinner attended by federal, state and local members of government and delegates of the conference. The dinner was hosted by SBS World News Presenter, Anton Enus.

UN Women Australia International Women’s Day events partnership 2020

For the second year, SBS was the primary media partner for UN Women Australia’s International Women’s Day event series, from 28 February to March 6, 2020. The events were hosted by SBS and NITV news presenters in Melbourne, Brisbane, Sydney, Canberra and Perth, engaging with 4,650 people across Australia and reaching millions more through social and traditional media.

Throughout the event series, SBS promoted the News and Current Affairs and NITV News offerings for 2020, featuring the women of SBS News and Current Affairs and INACA while emphasising the importance of on-screen diversity.

These events were attended by representatives of the philanthropic business sector, schools, NGOs, universities and government, providing an opportunity to extend the SBS brand and iconic news and current affairs content into this space.

Advancing Community Cohesion

In February 2020, SBS supported the third Advancing Community Cohesion Conference – The Way Forward at Western Sydney University, attended by decision-makers, thought leaders, influencers, and practitioners from government, civil society and the private sector. The conference discussed the challenges to social cohesion and identified solutions which can better inform policies and strategies.

Speakers at the conference included SBS Managing Director James Taylor, who spoke on the role of the media in contributing to social inclusion in Australia, then-SBS Chairman Dr Bulent Hass Dellal AO and SBS Chief Football Analyst, Craig Foster.

Ethnic Business Awards

In October 2019, SBS continued its support of the Ethnic Business Awards, broadcast on 1 December on SBS, and on 7 December on NITV.

Finalists were interviewed by SBS Radio and NITV, while SBS World News coverage focused on Lebanese-Australian businessman Sarkis Nassif, winner of the Medium to Large Business Award.

STARTTS Refugee Ball

STARTTS is the NSW Service for the Treatment and Rehabilitation of Torture and Trauma Survivors.

In November 2019, SBS was Bronze Partner of the 2019 STARTTS Refugee Ball. The keynote address was delivered by SBS Chief Football Analyst Craig Foster who shared an inspiring SBS World News package on how the multicultural sport of futsal is strengthening community bonds. Funds raised went towards priority areas of the International Rehabilitation Council for Torture Victims (IRCT).

Multicultural NSW

SBS and Multicultural NSW have established a three-year partnership through which SBS will provide support for major events, including the Premier’s Harmony Dinner and sponsorship of the Lifetime Community Service Medal.

In November 2019, SBS hosted the Multicultural NSW Greater Sydney Forum at SBS’s Sydney offices in Artarmon. More than 50 Multicultural NSW community stakeholders, advisory board and regional advisory committee members met to discuss and provide feedback on issues impacting the multicultural communities in NSW, including legislative changes relating to hate speech, youth policy and community resilience. SBS Managing Director James Taylor welcomed guests from across the state and participated in a Q&A session with MNSW CEO Joseph La Posta. SBS also presented on its approach to in-language engagement.

Australian National Maritime Museum’s Welcome Wall

In December 2019, the Australian National Maritime Museum (ANMM) celebrated 20 years of honouring migrants by unveiling 287 new names on its Welcome Wall, a visual tribute to Australia’s migration heritage.

SBS partnered with ANMM to host the special ceremony, attended by over 1,100 people from across Australia who travelled to Sydney to celebrate their migrant history and their decision to call Australia home.

The SAE ATOM (Australian Teachers of Media) Awards 2019

SBS Learn was a gold partner in the 2019 student and tertiary ATOM Awards. The awards recognise excellence in media arts disciplines across short films, animations, photography, graphic design, and school newsletter report headlines from all over Australia and New Zealand. This was the third year SBS Learn has partnered with the awards.

The event was held at SAE Creative Institute, South Melbourne in November 2019, with 250 students and educators, and was also live-streamed. SBS World News journalist, Abby Dinham hosted the student presentation ceremony.

ARC Centre of Excellence for the Digital Child

In September 2019, SBS was announced as an Industry Partner in a significant research initiative with the Australian Research Council, for an initial commitment over three years. The Centre will conduct a world first longitudinal study of children, their families and their digital environments. SBS will be represented in planning and eligible to apply for funds and initiatives.

The lead University partners include Queensland University of Technology, University of Queensland, Edith Cowan University, University of Wollongong, Deakin University and Curtin University – with some 40 global partners including the Massachusetts Institute of Technology (MIT), London School of Economics (LSE), Google, Lego, Australian Human Rights Commission (AHRC), Early Childhood Australia, eSafety Commissioner and the Queensland Government.