Digital marketing activity continues to support SBS’s objectives in helping audiences to find and enjoy programs and services, and drive digital growth. In 2019-20, Search Engine Optimisation (SEO) contributed to 40.3 per cent of active users to sbs.com.au across the year (an increase of 4.7 per cent from 2018-19). Search has overtaken social media as the leading source of unique visitors to the SBS network.
The introduction of Accelerated Mobile Pages (AMP) across SBS News on mobile improved search rankings across the entire network. This contributed to a growth in search visits and unique visitors, up 89 per cent from the second quarter to the third quarter in 2019-20.1 SBS News stories consistently occupied top search results on mobile devices for highly competitive topics, since SBS launched AMP.
- Adobe Analytics, SBS Production, Chapter Views + Unique Visitors; 01/07/2019 - 30/06/2020.↩