In 2019-20, SBS Sport focused on its digital strategy. New partnerships with the NBL, NBA and WNBA provided an opportunity to engage and entertain Australians through the global sport of basketball across SBS’s digital platforms. The SBS Sport Basketball hub was launched as the digital home for game highlights, condensed mini games, interviews, features and a variety of additional NBL, NBA and WNBA content.
The 2019 Tour de France provided audiences with more ways to experience the Tour through SBS’s multiplatform digital offering. Coverage delivered 2,463,000 video chapter views across SBS’s digital platforms including the SBS Tour Tracker app.1 Exclusive and unique digital content produced for the Cycling Central website and social media profiles delivered growth and audience engagement throughout the event. To reach broader audiences and further engagement through social media, SBS Sport produced a dedicated Tour de France live Twitter show hosted by Mike Tomalaris, complementing the live race coverage and connecting with audiences via interactive conversations during the event.
Weekly Facebook Live shows hosted by Lucy Zelić continued to be a regular feature of SBS’s football offering via The World Game Facebook profile. The show connects diverse multicultural audiences through a variety of football conversations on SBS’s social channels, creating a two-way, interactive conversation with audiences.
In 2019-20, SBS Sport delivered more than 2.2 million consumption hours via live stream and provided an extensive catalogue of catch-up content for audiences.2