News and Current Affairs
Daily audience traffic to SBS’s News and Current Affairs online platforms reached record levels in 2019-20, highlighting a significant opportunity to further increase audience engagement and leverage the trust audiences have in SBS News to reach the full potential of the digital products.
The SBS World News digital platform has increased traffic to the website, which peaked during 2019-20 as the eleventh most popular news website among Australian audiences.1
The Accelerated Mobile Page (AMP) functionality saw 6.1 million unique visitors enjoy the faster page load speeds the technology offers in the last quarter of 2019-20.
Unique visitors increased 40.8 per cent year on year to 37.1 million, and consumption hours increased 71.7 per cent year on year to 7.8 million. Time spent on the website has also increased year on year. The AMP functionality saw 6.1 million unique visitors enjoy the faster page load speeds the technology offered in the last quarter of 2019-20.2
During the COVID-19 pandemic, SBS also delivered a new feature for SBS News – ‘Liveblog’ - within six weeks, after improvements to SBS’s digital capabilities.