SBS Radio and language audiences are one of the most mobile-centric audiences across the SBS online network with more than 88 per cent of all language websites being consumed via a mobile device.
To support an improved experience for these audiences, SBS launched Accelerated Mobile Pages (AMP) for some SBS Radio and language content in June 2020 with early data showing strong engagement with content via this platform. See Digital Marketing for further information.
Audio content consumption grew by 43 per cent in 2019-20, with nearly 4.7 million audio plays per month on average. Record numbers of SBS podcast episodes were downloaded, at an average of 2.3 million episodes each month – an increase of 51 per cent year on year.
In August, SBS launched one of the world’s most linguistically diverse editorial websites with a mobile focused design, improved search engine optimisation (SEO) and content discoverability. Content is available in 68 languages which audiences can toggle to from English. A new audio player, live radio alert banner and translation toggle were also included in the launch.
Internal efficiency improvements for editors, such as Content Management System workflow changes, enabled SBS Radio editors to translate news and current affairs features and articles more easily. This helped reduce content duplication across SBS websites and enabled audiences to find content more easily.