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Engaged Audiences

SBS continues to connect with Australians across television, radio, podcasts, SBS On Demand, online, apps and emerging platforms. Creating an experience that is discoverable, personal and accessible is a priority, enabling audiences to find and enjoy the full range of SBS’s distinctive programs and services.

In 2019-20, SBS enjoyed audience growth across its culturally and linguistically diverse (CALD) suite of programs and services, trusted news and current affairs, and documentary, drama and food genre programs.

While linear TV audiences continued to decline across the market, in 2019-20, SBS reached 11.9 million Australians on TV each month, with an 8.7 per cent prime time metro share, up 0.9 share points on the prior year.1

SBS retained audiences across the network on TV and radio, and continued to engage more Australians on its digital platforms. Compared with other free-to-air broadcasters, SBS leads the market in terms of digital video consumption as a share of its total video consumption. In 2019-20, more than 70 million hours2 of programming was streamed on SBS On Demand.

SBS reaches more than five million Australians each month online3, with 18 million monthly unique browsers4 across SBS websites. In 2019-20, SBS also grew to have more than 8.2 million registered users across its digital platforms.5

In 2019-20, SBS also undertook reviews of its digital products to simplify the user experience and help audiences discover and engage with more SBS content, by enabling greater visibility of related content.


  1. OzTAM + RegTAM, SBS Network, Sun-Sat, 01/07/2019-30/06/2020, Combined 5min Cons Reach + FTA Shares, Total Individuals, Consolidated 28.
  2. OzTAM VPM Database, SBS, Live + VOD, 01/07/2019-30/07/2020.
  3. Nielsen Digital Content Ratings - Monthly; July 2018 - April 2020; All People 2+ unless otherwise stated; Content type = Text Only; Unique Audience.
  4. Adobe Analytics (SBS Production); sbs.com.au and SBS On Demand; July 2018 - June 2020; Unique Browsers + Chapter Views.
  5. Janrain SBS Registered Users as at 30 June 2020.