SBS VICELAND continues to explore new genres and content opportunities, to expand the reach of its programming and attract new audiences to the network. In 2019-20, SBS VICELAND experimented with release strategies and scheduling to deepen engagement with younger viewers and accelerate the growth of SBS On Demand.
With a varied slate of programming, this year SBS VICELAND curated seasons on light topics and serious themes, from domestic violence, to pop culture history and corporate wrongdoings.
The channel’s younger and digitally engaged audience makes it an ideal platform to help grow consumption of SBS On Demand. In 2019-20, SBS VICELAND collaborated with SBS On Demand to bring audiences full season box sets of a wide range of programs including three of the top four most watched programs on SBS On Demand in 2019-20 – The Last Man on Earth, New Girl and The X-Files.
Experiments in bringing streaming originals to the channel also saw strong results with SBS On Demand original Robbie Hood reaching its largest audience on SBS VICELAND (see Robbie Hood). Innovative windowing strategies saw acclaimed scripted series such as Narcos, The Bisexual and American Gods being made available for free to all Australians for the first time.
After seven years on SBS VICELAND, current affairs and satire show, The Feed, moved to SBS in February 2020. After almost 600 episodes, the award-winning show formed part of SBS’s Tuesday night news and current affairs line-up.
The ongoing partnership with VICE supplied the channel with a rich mixture of local documentaries from the region, including the Zealandia and Australiana strands.
International entertainment and factual series continued to populate the channel with another successful season of If You Are the One (including new Australian specials), Takeshi’s Castle and Game of Bros among many broadcasts throughout the year.
As an extension of SBS On Demand, the linear channel also became a “shop window” for several scripted series in languages other than English, including Indonesian fantasy series Halfworlds, Chinese historical drama The Longest Day in Chang’an and Spanish drama Instinto.