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2019-20 Snapshot

  • 11.9 million Australians reached on TV each month across the SBS network1
  • 2.2 million Australians reached by NITV each month
  • 6,318 hours of programming subtitled across SBS, NITV, SBS VICELAND and SBS On Demand
  • 8.7% primetime metro share (0.9 share point increase year on year)
  • 64% of content across SBS’s five free-to-air TV channels is culturally and linguistically diverse - around 28,000 hours in 2019-20
  • 296 hours of commissioned first run hours across SBS Network
  • 68 languages serviced by SBS Radio
  • 3.6 million average monthly unique visitors to SBS Radio and language websites2
  • 4.7 million average monthly audio plays and downloads (43% increase year on year)3
  • 2.3 million average monthly radio podcast downloads (51% increase year on year)4
  • 30 community events supported by SBS Radio outside broadcasts
  • 18 million monthly unique visitors to SBS websites (15% increase year on year)
  • 8 million registered users across SBS digital platforms (27% increase year on year)
  • 9,000+ hours of programming on SBS On Demand (61% of content is culturally and linguistically diverse; 53% of dramas in LOTE)
  • 76 million hours of video content streamed on sbs.com.au and SBS On Demand
  • 28,800+ downloads of SBS Learn resources, and 17,500+ printed resources distributed to school, tertiary education and community contacts
  • 37.5% of SBS employees born overseas
  • 83% SBS employee engagement score, above Australian average of 74%
  • 94%of audiences say SBS helps them find content they couldn’t find anywhere else5
  • 90% of audiences say SBS helps Australia to be a more successful multicultural nation6
  • 89%of audiences say SBS increases social cohesion through telling stories from different perspectives and different cultures7
  • 89% of audiences say SBS and NITV increase awareness and understanding of Indigenous Australia8

Footnotes

  1. OzTAM + RegTAM, SBS Network, Sun-Sat, 01/07/2019-30/06/2020, 0200-0200 + 1800-2400, Combined 5min Consecutive Reach + Metro FTA Share, Total Individuals, Consolidated 28.↩
  2. Adobe Analytics, SBS Production, Unique Visitors; 01/07/2019 - 30/06/2020.↩
  3. Adobe Analytics, Audio Play. Google Analytics, Total Events. Feedpress, Unique Downloads. Soundcloud, Listens. Spotify, Starts. Whooshkaa, Listens. TuneIn, Session Starts, Streamguys, Stream Starts; July 2019 to June 2020.↩
  4. Feedpress, Podcast Downloads; 01/07/2019 - 30/06/2020.↩
  5. SBS Quarterly Brand Tracker; April 2020↩
  6. SBS Quarterly Brand Tracker; April 2020↩
  7. SBS Quarterly Brand Tracker; April 2020↩
  8. SBS Quarterly Brand Tracker; April 2020↩

Visit

https://www.transparency.gov.au/annual-reports/special-broadcasting-service-corporation/reporting-year/2019-20-10