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Appendix 10 - SBS Television: Audience share, reach and demographics

SBS Network (SBS, SBS VICELAND, SBS Food and NITV), People 16+, Metro FTA Share

Financial Year

Share

Major Events

2014-15

6.1%

World Cup 2014 / Struggle Street / First Contact

2015-16

7.2%

Food Network measurement started 29 Nov 2015

2016-17

7.5%

SBS 2 became SBS VICELAND 15 Nov 2016 / Filthy Rich and Homeless / First Contact S2

2017-18

8.1%

World Cup 2018 / The Handmaid’s Tale / The Ghan

2018-19

8.2%

Women’s World Cup 2019 / The Handmaid’s Tale / Slow Summer / Australia In Colour / SBS Food Network became SBS Food

Source: OzTAM 5 City Metro FTA Database; SBS Network 01/07/2014-30/06/2019; Sun-Sat 1800- 2400; Metro FTA Share; Consolidated 7 until 26/12/2015; Consolidated 28 27/12/2015-30/06/2019; People 16+.

SBS Network (SBS, SBS VICELAND, SBS Food and NITV), Total Individuals, Metro FTA Share

Financial Year

Share

Major Events

2014-15

5.8%

World Cup 2014 / Struggle Street / First Contact

2015-16

6.8%

Food Network measurement started 29 Nov 2015

2016-17

7.1%

SBS 2 became SBS VICELAND 15 Nov 2016 / Filthy Rich and Homeless / First Contact S2

2017-18

7.7%

World Cup 2018 / The Handmaid’s Tale / The Ghan

2018-19

7.8%

Women’s World Cup 2019 / The Handmaid’s Tale / Slow Summer / Australia In Colour / SBS Food Network became SBS Food

Source: OzTAM 5 City Metro FTA Database; SBS Network 01/07/2014-30/06/2019; Sun-Sat 1800- 2400; Metro FTA Share; Consolidated 7 until 26/12/2015; Consolidated 28 27/12/2015-30/06/2019; Total Individuals.

SBS Network (SBS, SBS VICELAND, SBS Food and NITV), Total Individuals, Metro and Regional Average Weekly Cumulative Reach

Financial Year

5 Capital Cities

Aggregated Regional

000s

000s

2014-15

5,345

2,246

2015-16

5,646

2,368

2016-17

5,118

2,120

2017-18

5,596

2,327

2018-19

5,243

2,191

Source: OzTAM 5 City Metro + RegTAM Regional Aggregated Markets (inc WA); SBS Network 01/07/2014-30/06/2019; Sun-Sat 0200-0200, Average Weekly Cumulative Reach (5 mins Consecutive); Consolidated 7 until 26/12/2015; Consolidated 28 27/12/2015-30/06/2019; Total Individuals

SBS Network (SBS, SBS VICELAND, SBS Food and NITV), Total Individuals, Average Weekly Cumulative Reach By Market

2014-15

2015-16

2016-17

2017-18

2018-19

000s

000s

000s

000s

000s

5 Capital Cities

Sydney

1,557

1,565

1,430

1,620

1,514

Melbourne

1,648

1,781

1,646

1,739

1,620

Brisbane

962

1,008

929

973

909

Adelaide

513

561

498

563

535

Perth

665

733

615

701

665

5 City Metro Total

5,345

5,646

5,118

5,596

5,243

Aggregated Regional Areas

Queensland

444

482

445

476

446

Northern NSW

517

535

475

517

464

Southern NSW

490

528

471

538

526

Victoria

425

439

388

432

409

Western Australia

185

192

176

179

170

Tasmania

185

192

164

186

176

Aggregated Regional Total

2,246

2,368

2,120

2,327

2,191

Source: OzTAM 5 City Metro and RegTAM Aggregated Regional Markets (inc WA); SBS Network (SBS + SBS VICELAND + SBS Food + NITV); 01-Jul-2014 to 30-Jun-2019; Total Individuals (including guests); Average Weekly Cumulative Reach (5 mins Consecutive); Sun-Sat 0200-0200; Consolidated (Live + As Live + Time Shifted).

SBS Network (SBS, SBS VICELAND, SBS Food and NITV)Average Weekly Cumulative Reach By Demographic

2014-15

2015-16

2016-17

2017-18

2018-19

000s

000s

000s

000s

000s

5 Capital Cities

Total Individuals

5,345

5,646

5,118

5,596

5,243

People 0-17

527

538

463

515

446

Men 18-39

685

652

517

590

517

Men 40-54

723

761

626

699

664

Men 55+

1,071

1,149

1,120

1,205

1,187

Men 18+

2,478

2,562

2,265

2,494

2,368

Women 18-39

635

680

610

631

548

Women 40-54

657

688

604

675

618

Women 55+

1,049

1,179

1,176

1,281

1,264

Women 18+

2,340

2,547

2,390

2,587

2,430

Aggregated Regional

Total Individuals

2,246

2,368

2,120

2,327

2,191

People 0-17

226

233

194

219

186

Men 18-39

218

206

160

178

151

Men 40-54

309

317

254

288

269

Men 55+

520

553

520

582

579

Men 18+

1,047

1,076

935

1,048

999

Women 18-39

207

232

217

213

179

Women 40-54

269

281

229

271

246

Women 55+

499

546

546

576

580

Women 18+

974

1,059

992

1,060

1,006

Source: OzTAM 5 City Metro and RegTAM Aggregated Regional Markets (inc WA); SBS Network (SBS + SBS VICELAND + SBS Food + NITV); 01-Jul-2014 to 30-Jun-2019; Total Individuals + Various Demographics (including guests); Average Weekly Cumulative Reach (5 mins Consecutive); Sun-Sat 0200-0200; Consolidated (Live + As Live + Time Shifted).