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Our Purpose

As described in our Charter, the principal function of the SBS is to provide multilingual and multicultural radio, television and digital media services that inform, educate and entertain all Australians, and, in doing so, reflect Australia’s multicultural society.

In the SBS 2018-19 Corporate Plan, SBS has interpreted this function into a purpose that has a positive impact on Australia’s diverse society:

SBS inspires all Australians to explore, respect and celebrate our diverse world and in doing so, contributes to a cohesive society.

This purpose is mapped to the Portfolio Budget Statements (PBS) as follows:

Purpose

Delivered by

Outcome

Linked PBS Programs and sub-programs

“SBS inspires all Australians to explore, respect and celebrate our diverse world and in doing so, contributes to a cohesive society.”

Whole of organisation

Outcome 1

Program 1.1 – SBS General Operational Activities

Program 1.2 – SBS Transmission and Distribution Services