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A highly engaged workforce

Employee Engagement Survey

SBS’s annual Employee Engagement Survey showed a strong engagement result of 81 per cent, placing the broadcaster well ahead of both the overall national average and the Australian media and creative industry average. Ninety-two per cent of employees said that they believe in SBS’s purpose, 87 per cent believe that SBS provides a supportive culture for employees from diverse backgrounds, and 92 per cent of all employees said they are proud to work for SBS.

A graph showing SBS's employee engagement score is above the media & creative industry average and overall average, both in Australia and globally.


All employees have a personal Focus work plan which establishes clear goals aligned to team, divisional and organisational objectives, as well as personal career goals. Managers are required to conduct regular conversations with individual team members which, combined with more formal check-ins, form the basis for SBS’s annual performance cycle. This process ensures an open dialogue and ongoing feedback to strengthen performance and employee engagement.

It’s How We Lead

SBS’s dedicated leadership model, It’s How We Lead, supports the continuous improvement of capabilities for all people leaders. As part of the annual Employee Engagement Survey, SBS assessed the effectiveness of this program against established benchmarks, reaching set targets with improvements across all measures.

In 2018-19, the model was extended to include two flagship learning offerings:

  • Digital Leadership addresses the skills and mindset required to lead in a digital age of constant change as SBS adapts to, and influences, audience expectations.
  • Inclusive Leadership explores what it means to be an inclusive leader and the business case for inclusivity – up to 87 per cent more effective decision making occurs within diverse and inclusive teams.*

*Forbes Inc, Cloverpop research (2017).

Innovative HR practices

SBS’s People and Culture Division was recognised as one of Australia’s most innovative HR teams for the second year running by HR Director Magazine. The award commended SBS’s use of online learning technologies to deliver new and innovative training offerings. SBS was also recognised for its approach to fostering inclusion within the organisation, including the delivery of online awareness campaign, #TheRealYouMatters to support the launch of SBS’s Diversity and Inclusion strategies.