SBS continued to invest in its underlying technology platforms to ensure seamless delivery of SBS content for all Australians across digital media services.
As consumption across SBS’s digital platforms continues to grow, the organisation is committed to delivering improved stability and scalability. Along with delivering against digital acceleration goals, the technology team continues to support major events on digital such as Eurovision, Mardi Gras, FIFA Women’s World Cup France 2019TM and the Tour de France, at scale. In 2018-19, Technology teams also supported the planned and unplanned delivery of more than 55 matches across the 2018 FIFA World Cup RussiaTM.
Investment in strategic partnerships has enabled the business to leverage resources, expertise and tap into additional capabilities without the need for significant investment.
In 2018-19, Google Digital Ad Insertion (DAI) capabilities were successfully implemented on The World Game website and SBS News app for video on demand, with live video streams being planned for 2019-20. These capabilities will offer an improved ad experience for users and enhance SBS’s ability to generate commercial returns to support greater investment in content.
Current improvements to SBS’s Audio Language Content websites will offer seamless audio and content in 68 languages, improved user experience (particularly on mobile web) and SEO (search engine optimisation) to make SBS content more easily accessible to multilingual communities.