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Engaged Audiences

Audiences are at the very heart of SBS, and the ongoing evolution of its services and capabilities reflects the changing behaviours and needs of communities. In 2018-19, SBS continued its digital acceleration, with enhancements to SBS On Demand, News and Current Affairs, Sport, Radio and its broader online offering, creating deeper connections with Australians across all platforms.

Australian audiences are increasingly dispersing across channels, however SBS’s distinct offering continues to differentiate the organisation from the broader media sector.

As a network, SBS reached more Australians in 2018-19 than ever before, across its culturally and linguistically diverse (CALD) suite of programs and services, trusted news and current affairs, and documentary, drama and food genre programs.

While linear audiences continued to decline across the market, in 2018-19, SBS largely retained viewers to reach 12.3 million Australians on TV each month.

Additionally, SBS has successfully increased its digital consumption while defending its linear audience, and is leading the market in terms of digital video consumption as a share of total video consumption. SBS now reaches 4.5 million Australians each month online, with 15.9 million monthly unique browsers on SBS websites and more than 50 million hours of programming streamed on SBS On Demand in 2018-19.

A close-up photo of a tablet in someone's hands, with the SBS On Demand homepage displayed on the screen.
SBS On Demand