Go to top of page

Our 4-year strategic journey (2018-19)

SBS identified the following areas of significant activity for 2018-19 to deliver on the organisation’s strategic goals and objectives.

1. Engaged Audiences

A photo of a young woman holding a mobile phone
‘Deep audience engagement on all platforms’

  • Delivering on audience needs through a broad and deep audience understanding that informs our activities.
  • Providing an excellent audience experience across all platforms to drive audience engagement and content consumption.
  • Our Digital Acceleration Plan remains the key component of this pillar in 2018/19, with analytics essential to understanding our audiences.

2. Distinctive Network

A photo of participants from SBS documentary Muslims Like Us
‘Showcasing Australia’s diversity’

  • Exploring, respecting and celebrating diversity in all its forms is central to our content activities, especially via culturally and linguistically diverse content to our TV, radio and digital audiences.
  • Engaging Australians through unparalleled and distinctive multicultural and Indigenous stories.
  • Having impact by raising awareness on key issues, challenging perceptions and creating the environment for meaningful discussion.

3. Inspired Communities

A photo of four women smiling and laughing at the Africultures festival
‘It’s all about our communities’

  • Activating, supporting and extending our content with key community groups and audiences.
  • Partnering with our many communities to help tell their important stories.
  • Identifying industry partnerships that improve the depth and breadth of SBS’s community impact and contribute to a cohesive society.

4. Great Business

A photo of SBS team members collaborating in an agile work space
‘Best-in-class operations’

  • As we are small within our industry, this is about being smarter, faster and better - continuing to reduce our cost base and cycle times.
  • Best-in-class operational cost base, best-in-class operational processes, with globally unique deals.
  • Focusing on our core strengths, partnering with others in their areas of strength.

5. Great People; Great Culture

A photo of SBS employees taking a selfie and participating as part of the SBS float at the Sydney Gay and Lesbian Mardi Gras
‘I’m hearing great things about working at SBS’

  • It’s ‘how’ we will succeed – and what will help us to deliver the other four strategic pillars.
  • Getting great people, giving them a great working environment and helping them to work together.
  • Being a model employer in respect of a diverse and inclusive workplace.