SBS identified the following areas of significant activity for 2018-19 to deliver on the organisation’s strategic goals and objectives.

1. Engaged Audiences

• Delivering on audience needs through a broad and deep audience understanding that informs our activities.
• Providing an excellent audience experience across all platforms to drive audience engagement and content consumption.
• Our Digital Acceleration Plan remains the key component of this pillar in 2018/19, with analytics essential to understanding our audiences.

2. Distinctive Network

• Exploring, respecting and celebrating diversity in all its forms is central to our content activities, especially via culturally and linguistically diverse content to our TV, radio and digital audiences.
• Engaging Australians through unparalleled and distinctive multicultural and Indigenous stories.
• Having impact by raising awareness on key issues, challenging perceptions and creating the environment for meaningful discussion.

3. Inspired Communities

• Activating, supporting and extending our content with key community groups and audiences.
• Partnering with our many communities to help tell their important stories.
• Identifying industry partnerships that improve the depth and breadth of SBS’s community impact and contribute to a cohesive society.

4. Great Business

• As we are small within our industry, this is about being smarter, faster and better - continuing to reduce our cost base and cycle times.
• Best-in-class operational cost base, best-in-class operational processes, with globally unique deals.
• Focusing on our core strengths, partnering with others in their areas of strength.

5. Great People; Great Culture

• It’s ‘how’ we will succeed – and what will help us to deliver the other four strategic pillars.
• Getting great people, giving them a great working environment and helping them to work together.
• Being a model employer in respect of a diverse and inclusive workplace.