SBS identified the following areas of significant activity for 2018-19 to deliver on the organisation’s strategic goals and objectives.
1. Engaged Audiences
‘Deep audience engagement on all platforms’
Delivering on audience needs through a broad and deep audience understanding that informs our activities.
Providing an excellent audience experience across all platforms to drive audience engagement and content consumption.
Our Digital Acceleration Plan remains the key component of this pillar in 2018/19, with analytics essential to understanding our audiences.
2. Distinctive Network
‘Showcasing Australia’s diversity’
Exploring, respecting and celebrating diversity in all its forms is central to our content activities, especially via culturally and linguistically diverse content to our TV, radio and digital audiences.
Engaging Australians through unparalleled and distinctive multicultural and Indigenous stories.
Having impact by raising awareness on key issues, challenging perceptions and creating the environment for meaningful discussion.
3. Inspired Communities
‘It’s all about our communities’
Activating, supporting and extending our content with key community groups and audiences.
Partnering with our many communities to help tell their important stories.
Identifying industry partnerships that improve the depth and breadth of SBS’s community impact and contribute to a cohesive society.
4. Great Business
As we are small within our industry, this is about being smarter, faster and better - continuing to reduce our cost base and cycle times.