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How we measure success

  • Ensuring SBS delivers on Charter and Purpose
  • Maintaining relevance on traditional broadcasting platforms
  • Growing consumption on SBS digital platforms
  • Managing the transition to a digital SBS audience base
  • Improving the share of funding from commercial revenue
  • Growing staff engagement and collaboration to maximise business outcomes

Metrics

Metric

2017-18

2018-19

Monthly TV reach (5 mins consecutive, network, total ppl)1

13.0 million

12.3 million

Monthly Prime Time TV Share (18:00-24:00, network, total ppl)

7.7%

7.8%

Monthly Prime Time Regional TV Share (18:00-24:00, network)

6.9%

7.3%

SBS Network Online Unique Audience (monthly average)2

3.1 million

4.5 million

SBS On Demand and sbs.com.au chapter views (monthly average)3

26.5 million

31.7 million

Core commercial revenue*

$113.3 million

$118.4 million

Employee engagement4

77%

81%

* Core commercial revenue methodology revised to reflect scope of activity

  1. OzTAM + RegTAM FTA Database, SBS Network, Jul 2017-Jun 2018 + Jul 2018-Jun 2019, Sun-Sat 0200-0200 + 1800-2400, Combined 5min Cons Reach + Metro + Regional FTA Share, Total Individuals, Consolidated 28
  2. Nielsen Digital Content Ratings, Unique Audience Monthly Jul 2018 – Jun 2019
  3. Adobe Analytics, Chapter Views Jul 2018 – Jun 2019.
  4. SBS Employee Engagement Survey.

Visit

https://www.transparency.gov.au/annual-reports/special-broadcasting-service-corporation/reporting-year/2018-2019-11