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The Vision

Four distinct arenas define our broad commitments in delivering on the priorities of the Australian Government, our stakeholders, and our ultimate goal which is to create thriving rural industries and vibrant regional communities.

People and Leadership




To support the people driving the future prosperity of Australian rural industries and regional communities by providing them with learning opportunities and experiences.

Attracting capable people into careers in agriculture.

Building the capability of future rural leaders.

Rural industries are equipped with skilled people and the leadership to grow and prosper.

People and Leadership Vision

National Challenges and Opportunities




To identify and nurture research and innovation opportunities that are synergistic across rural industries.

Informing debate on issues of importance to rural industries.

Adapting new technologies for use across rural industries.

Working collaboratively on issues common across rural industries.

Challenges and opportunities that are common across rural industries are identified and addressed.

National Challenges and Opportunities Vision

Growing Profitability




To enhance the profitability and sustainability of our levied rural industries. Regional communities and the broader Australian economy depend on profitable farms.

Engaging industry participants in determining RD&E priorities.

Investing in innovation that assists levied industries to be more profitable.

Delivering outcomes to maximize industry uptake and adoption.

Industry participants are confident that their levy investment is delivering value.

Growing Profitability Vision

Emerging Industries




To support new and emerging rural industries.

Supporting the early stage establishment of high potential rural industries.

High-potential emerging rural lndustries established.

Approaches to grow the long-term prosperity

  1. Listening and Influencing
  2. Delivering results
  3. Partnerships and collaborations
  4. Performance culture
  5. Efficient business practices