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STAKEHOLDER ENGAGEMENT AND COMMUNICATIONS

In the last year, the AASB has engaged with stakeholders across the country via roundtables, speaking engagements, and national, regional and international meetings. During the COVID-19 pandemic, we have championed the use of technology in order to maintain this engagement through the use of virtual meetings and webinars and our reach across the AASB network has continued to grow at a fast rate.

Our stakeholder outreach activities have made use of available communication channels, in order to maximise the reach of our messages and audience. Since this time last year, our Weekly Update newsletter database has grown from 2,000 to over 4,000 subscribers and our LinkedIn followers from 7,300 to more than 19,000 (and counting). Outside of these communication channels, we continue to build and leverage external communication portals, including industry publications as well as prominent news outlets such as the Australian Financial Review.

Our positive rapport with industry stakeholders has allowed us to broaden our brand reach through timely and topical news placements in CA ANZ and CPA Australia’s newsletter databases, as well as their social media channels and members-only platforms.

We published 5 Research Reports, 1 Staff Paper, issued 9 Exposure Drafts, held 9 roundtables across Australia and hosted 6 webinars with almost 900 in attendance. We also had our biggest turnout to the annual AASB Research Forum, held at Monash University (Caulfield) and brought together over 120 attendees, including senior industry personnel, academics and a range of representatives from a variety of industry sectors. With preparations for the 2020 Research Forum underway, we have already planned ahead for the 2021 Research Forum with an Expressions of Interest release to ensure we continue to be front of mind for academics who we know have so much value and insight to provide the AASB.

Members of our staff also attended the 11th annual Asian-Oceanian Standard-Setters Group meeting, which was held in Goa, India, as well as the International Forum for Accounting Standard Setters Conference, and the World Standard-setters meeting in London.