H - Advertising and market research
As required under section 311A of the Commonwealth Electoral Act 1918, this appendix includes particulars of advertising and market research payments made by the National Gallery in 2018–19 of more than $13,800 (inclusive of GST) as well as details on the advertising campaigns conducted by the Gallery during the year. Table H1 lists the individual advertising and market research payments that exceeded the threshold. All amounts include GST.
Table H1: Advertising and market research expenditure, 2018–19
Company |
Activity |
Amount ($) |
Freshlime |
Print and digital advertising for major exhibitions |
296,674 |
Meltwater |
Media monitoring |
131,456 |
Marketscape |
Monthly audience research |
63,250 |
Fairfax Media |
Print and digital advertising for major exhibitions |
42,263 |
Nielsen Sports |
Cartier and Love and Desire economic impact reports |
38,610 |
Media Measures |
Media research and analysis |
29,700 |
Sarah Blasko Music Pty Ltd |
Promotional advertising for Love and Desire |
25,251 |
The Design File |
Digital advertising (including social and blogs) for Love and Desire and Monet |
25,204 |
Medium Rare |
Print and digital advertising in Qantas travel magazines |
16,460 |
Advertising campaigns
During 2018–19, the National Gallery conducted the following exhibition advertising campaigns: Cartier: The Exhibition, American Masters 1940–1980, Love and Desire: Pre-Raphaelite Masterpieces from the Tate, Contemporary Worlds: Indonesia, Monet: Impression Sunrise, California Cool: Art in Los Angeles, 1960s–70s, Māori Markings: Tā Moko, The National Picture: The Art of Tasmania’s Black War, Sarah Contos: Nikola Tesla sends Theda Bara to Mars, Jess Johnson and Simon Ward: Terminus.
Further information on these advertising campaigns is available at nga.gov.au and in the reports on Australian Government advertising prepared by the Department of Finance available at finance.gov.au/advertising.
Visit
https://www.transparency.gov.au/annual-reports/national-gallery-australia/reporting-year/2018-2019-34