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H - Advertising and market research

As required under section 311A of the Commonwealth Electoral Act 1918, this appendix includes particulars of advertising and market research payments made by the National Gallery in 2018–19 of more than $13,800 (inclusive of GST) as well as details on the advertising campaigns conducted by the Gallery during the year. Table H1 lists the individual advertising and market research payments that exceeded the threshold. All amounts include GST.

Table H1: Advertising and market research expenditure, 2018–19

Company

Activity

Amount ($)

Freshlime

Print and digital advertising for major exhibitions

296,674

Meltwater

Media monitoring

131,456

Marketscape

Monthly audience research

63,250

Fairfax Media

Print and digital advertising for major exhibitions

42,263

Nielsen Sports

Cartier and Love and Desire economic impact reports

38,610

Media Measures

Media research and analysis

29,700

Sarah Blasko Music Pty Ltd

Promotional advertising for Love and Desire

25,251

The Design File

Digital advertising (including social and blogs) for Love and Desire and Monet

25,204

Medium Rare

Print and digital advertising in Qantas travel magazines

16,460

Advertising campaigns

During 2018–19, the National Gallery conducted the following exhibition advertising campaigns: Cartier: The Exhibition, American Masters 1940–1980, Love and Desire: Pre-Raphaelite Masterpieces from the Tate, Contemporary Worlds: Indonesia, Monet: Impression Sunrise, California Cool: Art in Los Angeles, 1960s–70s, Māori Markings: Tā Moko, The National Picture: The Art of Tasmania’s Black War, Sarah Contos: Nikola Tesla sends Theda Bara to Mars, Jess Johnson and Simon Ward: Terminus.

Further information on these advertising campaigns is available at nga.gov.au and in the reports on Australian Government advertising prepared by the Department of Finance available at finance.gov.au/advertising.