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5.11 Advertising and market research

The following information is provided in accordance with section 311A of the Commonwealth Electoral Act 1918, and discloses payments above $14,000.00 (including GST) for advertising and market research services provided during 2019–20.

Table 5.11A: Payments to media advertising organisations in 2019–20

Organisation

Service provided

Amount paid

$ (including GST)

Big Fat Productions Pty Ltd

Creation of Agency participant story in animation for Indigenous communities for easy translation into language

$110,000.00

Universal McCann

Advertising services

$274,838.24

Universal McCann

Recruitment advertising

$73,501.48

Universal McCann

Recruitment advertising

$101,982.74

Wellmark Pty Ltd

Campaign consultancy and resources

$112,716.80

Table 5.11B: Payments to market research organisations in 2019–20

Organisation

Service provided

Amount paid

$ (including GST)

National Ethnic Disability Alliance

Phase One and Phase Two deliverables of a joint community radio campaign project

$187,000.00

Newgate Communications Pty Ltd

Social media audit

$37,620.00

Hall and Partners

Qualitative research

$243,839.86

Australia and New Zealand School of Government

Specialist research and design support for the ILC Individual Capacity Building program and Technical Specialist Hub

$32,472.00

Australia and New Zealand School of Government

Specialist research and design support for the ILC Individual Capacity Building program and Technical Specialist Hub

$59,300.00
(GST free)

Australian Centre for Social Innovation

Research and policy development for Individual Living Options Co-design

$224,859.37

Australian Centre for Social Innovation

Research and policy development for Individual Living Options Co-design

$71,535.00
(GST free)

Essence Communications Pty Ltd

Industry and Participant surveys and Strategy and Summary document, including facilitation and presentation materials

$26,950.00

McNair yellowSquares Pty Ltd

National Contact Centre—
Customer Satisfaction Survey

$284,849.66

Table 5.11C: Payments to polling organisations in 2019–20

Organisation

Service provided

Amount paid

$ (including GST)

Nil

Table 5.11D: Payments to direct mail organisations in 2019–20

Organisation

Service provided

Amount paid

$ (including GST)

National Mailing and Marketing

Warehousing and distribution

$247,186.32

Table 5.11E: Payments to direct media advertising organisations in 2019–20

Organisation

Service provided

Amount paid

$ (including GST)

Nil