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Advertising and market research

During 2020–21, IP Australia paid advertising agencies or marketing, polling or direct mail organisations above the reporting threshold of $14,300 per payment (GST inclusive) to a total of $135,240 (GST inclusive).

Table 14: Payments associated with advertising and market research, 2020–21

Name of recipient

Services

Total ($)

Advertising agencies

Nil

0

Nil

0

Direct Mail

Nil

0

Market research

Orima Research Pty Ltd

Customer Satisfaction Surveys

79,950

Orima Research Pty Ltd

Detailed analysis of State of the Service results

55,290

Media advertising

Nil

0

Polling organisations

Nil

0