Advertising and market research
During 2019-20, IP Australia did pay advertising agencies or marketing, polling or direct mail organisations above the reporting threshold of $14 000 per payment (GST inclusive) to the amount of $96 357.50 (GST inclusive).
Table 15: Advertising and marketing research, 2019-20.
Name of recipient | Services | Total ($) |
|---|---|---|
Advertising agencies | ||
Nil | 0 | |
Nil | 0 | |
Direct mail | ||
Nil | 0 | |
Market research | ||
Orima Research Pty Ltd | Survey of Australian Designers | $21,700 |
Orima Research Pty Ltd | Customer Satisfaction Survey | $22,000 |
Orima Research Pty Ltd | Detailed analysis of State of the Service results | $52,657.50 |
Media advertising | ||
Nil | 0 | |
Polling organisations | ||
Nil | 0 | |
Visit
https://www.transparency.gov.au/annual-reports/ip-australia/reporting-year/2019-20-17