Go to top of page

Advertising and market research

During 2019-20, IP Australia did pay advertising agencies or marketing, polling or direct mail organisations above the reporting threshold of $14 000 per payment (GST inclusive) to the amount of $96 357.50 (GST inclusive).

Table 15: Advertising and marketing research, 2019-20.

Name of recipient

Services

Total ($)

Advertising agencies

Nil

0

Nil

0

Direct mail

Nil

0

Market research

Orima Research Pty Ltd

Survey of Australian Designers

$21,700

Orima Research Pty Ltd

Customer Satisfaction Survey

$22,000

Orima Research Pty Ltd

Detailed analysis of State of the Service results

$52,657.50

Media advertising

Nil

0

Polling organisations

Nil

0