During 2018–19, the Authority undertook numerous advertising campaigns. Details of costs are summarised in Table 37.

Recreational fishing project — zoning education: The Authority conducted separate campaigns to raise awareness about illegal recreational fishing in no-take green zones and encourage reporting illegal activity via our hotline and website. Running from the previous financial year, the first campaign occurred in the Seaforth region in November 2018, the second campaign in the Whitsunday region over Easter, and the last campaign on the Capricorn Coast to coincide with the June/July school holidays.

Advertising ran across local radio stations and newspapers, Fish and Boat Magazine, Core Life Magazine, Afloat Magazine, weather websites Seabreeze and the Bureau of Meteorology, social media, two billboards and an outside broadcast event.

Additionally, a zoning awareness advertisement was placed in the 2018–19 edition of the Queensland Recreational Boating and Fishing Guide.

Reef HQ Aquarium marketing: A range of advertising promoted the Reef HQ Aquarium, the national education centre for the Great Barrier Reef. This included mainstream and social media promotions, email newsletters and exposure in tourism guides/magazines.