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Advertising and market research

During 2019–20, the DTA did not conduct any advertising campaigns. We did make payments for market research services, which are shown below.

Table 5: Market research payments, 2019–20

Firm

Service provided

Payments made (inc GST)

Chitchat Research

User research and incentives

$21,911.08

Farron

User research and testing sessions

$16,120.50

Qualitative Recruitment

User research and testing sessions

$3,806.20

Q&A Market Research

User research and testing sessions

$1,927.20

Total

$43,764.97