Advertising and market research
During 2017-18, the DTA did not conduct any advertising campaigns. We did make payments for market research services as shown below:
|
Firm |
Service provided |
2017-18 Payments made in $ (incl. GST) |
|
Farron Research |
User research and testing sessions |
24,500 |
|
Thinkplace |
Platforms user research |
321,749 |
|
Redrollers |
User research and testing sessions |
41,150 |
|
ChitChat Research |
User research and incentives |
16,307 |
|
Paper Giant |
User research and testing sessions |
24,372 |
|
CityGroup |
User research facilities |
7,883 |
|
Meld |
User research sourcing transformation |
32,500 |
|
Total |
468,461 |
Visit
https://www.transparency.gov.au/annual-reports/digital-transformation-agency/2018/04-financial-performance/advertising-and-market