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Appendix F: Advertising and market research

In 2018–19 DVA undertook advertising and market research to assist in the development of policy and programs and to inform the public about services, entitlements and commemorative activities. DVA also placed tenders, public notices and recruitment advertisements.

DVA did not undertake any major advertising campaigns or make any payments to creative advertising agencies or polling organisations.

Tables F1 to F3 report DVA’s expenditure on market research, direct mail services and media advertising in accordance with section 311A of the Commonwealth Electoral Act 1918. Payments of less than $13,800 have not been included.

Table F1: Payments to market research agencies, 2018–19

Organisation

Service provided

Amount paid
(including GST) ($)

ORIMA Research Pty Ltd

Research services for 2018 Client Satisfaction Survey

203,016.00

ORIMA Research Pty Ltd

Survey and analysis services for the Community Nursing Program

15,358.75

ORIMA Research Pty Ltd

Qualitative research to inform the development of the Veterans’ Employment Program, website development and resource development

106,561.00

PWC

Rehabilitation services pricing analysis—Phase 1: Industry research and service mapping.

46,587.20

SODA Strategic

Marketing plan for Defence Service Homes Insurance

31,075.00

SODA Strategic

VVCS—Veterans and Veterans Families Counselling Service rebrand research and development

121,310.75

Screencraft Media

Promotional videos

39,714.54

Total

563,623.24

Table F2: Payments to direct mail organisations, 2018–19

Organisation

Service provided

Amount paid
(including GST) ($)

PMP Print Pty Ltd

Vetaffairs newspaper packaging and lodgement

53,959.96

National Mail and Marketing

2018 Remembrance Day

51,853.03

National Mail and Marketing

2019 Anzac Day

71,695.21

Decipha Pty Ltd

Secretary’s Letter to Transitioning ADF Personnel

7,539.00

Total

185,047.20

Table F3: Payments to media advertising agencies, 2018–19

Organisation

Service provided

Amount paid
(including GST) ($)

Universal McCann

Advertising, public notices and recruitment

154,500.84

Dentsu X Australia Pty Ltd

Advertising, public notices and recruitment

207,213.08

Total

361,713.92