Appendix F: Advertising and market research
In 2018–19 DVA undertook advertising and market research to assist in the development of policy and programs and to inform the public about services, entitlements and commemorative activities. DVA also placed tenders, public notices and recruitment advertisements.
DVA did not undertake any major advertising campaigns or make any payments to creative advertising agencies or polling organisations.
Tables F1 to F3 report DVA’s expenditure on market research, direct mail services and media advertising in accordance with section 311A of the Commonwealth Electoral Act 1918. Payments of less than $13,800 have not been included.
Table F1: Payments to market research agencies, 2018–19
|
Organisation |
Service provided |
Amount paid |
|
ORIMA Research Pty Ltd |
Research services for 2018 Client Satisfaction Survey |
203,016.00 |
|
ORIMA Research Pty Ltd |
Survey and analysis services for the Community Nursing Program |
15,358.75 |
|
ORIMA Research Pty Ltd |
Qualitative research to inform the development of the Veterans’ Employment Program, website development and resource development |
106,561.00 |
|
PWC |
Rehabilitation services pricing analysis—Phase 1: Industry research and service mapping. |
46,587.20 |
|
SODA Strategic |
Marketing plan for Defence Service Homes Insurance |
31,075.00 |
|
SODA Strategic |
VVCS—Veterans and Veterans Families Counselling Service rebrand research and development |
121,310.75 |
|
Screencraft Media |
Promotional videos |
39,714.54 |
|
Total |
563,623.24 |
|
Table F2: Payments to direct mail organisations, 2018–19
|
Organisation |
Service provided |
Amount paid |
|
PMP Print Pty Ltd |
Vetaffairs newspaper packaging and lodgement |
53,959.96 |
|
National Mail and Marketing |
2018 Remembrance Day |
51,853.03 |
|
National Mail and Marketing |
2019 Anzac Day |
71,695.21 |
|
Decipha Pty Ltd |
Secretary’s Letter to Transitioning ADF Personnel |
7,539.00 |
|
Total |
185,047.20 |
|
Table F3: Payments to media advertising agencies, 2018–19
|
Organisation |
Service provided |
Amount paid |
|
Universal McCann |
Advertising, public notices and recruitment |
154,500.84 |
|
Dentsu X Australia Pty Ltd |
Advertising, public notices and recruitment |
207,213.08 |
|
Total |
361,713.92 |
|
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https://www.transparency.gov.au/annual-reports/department-veterans-affairs/reporting-year/2018-2019-58