Appendix B Advertising and market research
In 2019–20, the department conducted the following advertising campaigns:
- Stop it at the Start – the campaign aims to help break the cycle of violence by encouraging adults to reflect on their attitudes and talk with young people about respectful relationships and gender equality. It was jointly funded by the Australian and state and territory governments
- Help is Here – the campaign provides information on support services available to anyone affected by domestic and family violence, to help them access the support they need, when they need it.
For further information on the advertising campaigns, go to dss.gov.au
For further information on the reports on Australian Government advertising prepared by the Department of Finance, go to finance.gov.au
Tables B-1 to B-4 list payments of $14,000 or more (GST inclusive) to advertising agencies and market research, polling, direct mail and media advertising organisations, as required under section 311A of the Commonwealth Electoral Act 1918.
Table B-1 Payments to advertising agencies in 2019-20
Provider name | Service provided | Amount paid $ incl GST |
33 Creative Pty Ltd | Indigenous and creative communication services – Help is Here | 91,582 |
33 Creative Pty Ltd | Indigenous and creative communication services – Stop it at the Start, Phase 2 | 43,890 |
Carbon Media Pty Ltd | Graphic design, video and photography, and editorial services – Disability Royal Commission | 176,899 |
Clemenger BBDO (Melbourne) Pty Ltd | Creative pitch – Stop it at the Start, Phase 3 | 16,500 |
Cre8ive Australasia Pty Ltd | Graphic design services – Signage | 17,160 |
Cre8ive Australasia Pty Ltd | Graphic design services – Evidence Portal | 55,000 |
Marmalade Melbourne Pty Ltd | Graphic design services – National Disability Information Gateway | 17,116 |
Nation Creative Pty Ltd | Graphic design and editorial services – Carer Gateway | 29,486 |
Nation Creative Pty Ltd | Graphic design and editorial services – Carer Gateway, Phase 2 | 118,597 |
Ogilvy Australia Pty Ltd | CALD creative and communication services – Help is Here | 172,999 |
Ogilvy Australia Pty Ltd | CALD creative and communication services – Stop it at the Start, Phase 2 | 43,021 |
The Trustee for the BMF Unit Trust | Creative development – Help is Here | 877,094 |
The Trustee for the BMF Unit Trust | Creative development – Stop it at the Start, Phase 2 | 108,690 |
The Trustee for the BMF Unit Trust | Creative pitch – Stop it at the Start, Phase 3 | 16,500 |
The Trustee for the BMF Unit Trust | Creative services – Stop it at the Start, Phase 1 and 2 | 95,647 |
TOTAL | 1,880,181 |
Table B-2 Payments to market research and polling organisations in 2019-20
Provider name | Service provided | Amount paid $ (incl GST) |
Australian Survey Research Group Pty Ltd | Market research – Try, Test and Learn | 81,811 |
Colmar Brunton Pty Ltd | Data services – Longitudinal Study of Indigenous Children | 191,064 |
Hall & Partners Pty Ltd | Market research – Help is Here | 205,507 |
Hall & Partners Pty Ltd | Market research – Stop it at the Start, Phase 2 | 89,870 |
Kantar Public Australia Pty Ltd | Market research – Help is Here | 274,350 |
Kantar Public Australia Pty Ltd | Market research – National Disability Information Gateway | 154,880 |
Kantar Public Australia Pty Ltd | Market research – Stop it at the Start, Phase 3 | 651,652 |
Orima Research Pty Ltd | Market analysis – APS Employee Census | 24,000 |
Orima Research Pty Ltd | Research services – National Disability Insurance Scheme Quality and Safeguards | 49,170 |
Roy Morgan Research Ltd | Data services – Longitudinal Study of Indigenous Children | 947,883 |
The Trustee for Essence Communications Trust | Market research – National Disability Information Gateway | 322,584 |
Urbis Pty Ltd | Social policy research – Outcome Measurement Initiative | 473,122 |
Urbis Pty Ltd | Social policy research – Outcome Measurement Initiative | 89,102 |
Whereto Research Based Consulting Pty Ltd | Evaluation services – Technology Trials | 188,200 |
Whereto Research Based Consulting Pty Ltd | Market research – Disability Royal Commission | 55,000 |
Whereto Research Based Consulting Pty Ltd | Market research – National Disability Insurance Scheme | 328,664 |
Whereto Research Based Consulting Pty Ltd | Social policy research – Domestic Violence Alert | 110,000 |
Whereto Research Based Consulting Pty Ltd | Social policy research – National Centre and Adult Specialist Support | 269,500 |
TOTAL | 4,506,359 |
Table B-3 Payments to direct mail organisations in 2019-20
Provider name | Service provided | Amount paid $ (incl GST) |
National Mailing & Marketing Pty Ltd | Distribution, warehousing and related services | 255,528 |
TOTAL | 255,528 |
Table B-4 Payments to media advertising organisations in 2019-20
Provider name | Service provided | Amount paid $ (incl GST) |
Mediabrands Australia Pty Ltd | Advertising – AccessAbility Day 2019 | 32,507 |
Mediabrands Australia Pty Ltd | Advertising – Carer Gateway | 44,872 |
Mediabrands Australia Pty Ltd | Advertising – Cashless Debit Card | 188,196 |
Mediabrands Australia Pty Ltd | Advertising – Help is Here | 6,138,683 |
Mediabrands Australia Pty Ltd | Advertising – JobAccess | 22,080 |
Mediabrands Australia Pty Ltd | Advertising – Promoting public consultations for the Tune Review of the NDIS Act | 33,884 |
Mediabrands Australia Pty Ltd | Advertising – Recruitment | 31,320 |
Mediabrands Australia Pty Ltd | Advertising – Stop it at the Start, Phase 2 | 1,331,877 |
TOTAL | 7,823,419 |
Visit
https://www.transparency.gov.au/annual-reports/department-social-services/reporting-year/2019-20-24