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Appendix B Advertising and market research

In 2019–20, the department conducted the following advertising campaigns:

  • Stop it at the Start – the campaign aims to help break the cycle of violence by encouraging adults to reflect on their attitudes and talk with young people about respectful relationships and gender equality. It was jointly funded by the Australian and state and territory governments
  • Help is Here – the campaign provides information on support services available to anyone affected by domestic and family violence, to help them access the support they need, when they need it.

For further information on the advertising campaigns, go to dss.gov.au

For further information on the reports on Australian Government advertising prepared by the Department of Finance, go to finance.gov.au

Tables B-1 to B-4 list payments of $14,000 or more (GST inclusive) to advertising agencies and market research, polling, direct mail and media advertising organisations, as required under section 311A of the Commonwealth Electoral Act 1918.

Table B-1 Payments to advertising agencies in 2019-20

Provider name

Service provided

Amount paid $ incl GST

33 Creative Pty Ltd

Indigenous and creative communication services – Help is Here

91,582

33 Creative Pty Ltd

Indigenous and creative communication services – Stop it at the Start, Phase 2

43,890

Carbon Media Pty Ltd

Graphic design, video and photography, and editorial services – Disability Royal Commission

176,899

Clemenger BBDO (Melbourne) Pty Ltd

Creative pitch – Stop it at the Start, Phase 3

16,500

Cre8ive Australasia Pty Ltd

Graphic design services – Signage

17,160

Cre8ive Australasia Pty Ltd

Graphic design services – Evidence Portal

55,000

Marmalade Melbourne Pty Ltd

Graphic design services – National Disability Information Gateway

17,116

Nation Creative Pty Ltd

Graphic design and editorial services – Carer Gateway

29,486

Nation Creative Pty Ltd

Graphic design and editorial services – Carer Gateway, Phase 2

118,597

Ogilvy Australia Pty Ltd

CALD creative and communication services – Help is Here

172,999

Ogilvy Australia Pty Ltd

CALD creative and communication services – Stop it at the Start, Phase 2

43,021

The Trustee for the BMF Unit Trust

Creative development – Help is Here

877,094

The Trustee for the BMF Unit Trust

Creative development – Stop it at the Start, Phase 2

108,690

The Trustee for the BMF Unit Trust

Creative pitch – Stop it at the Start, Phase 3

16,500

The Trustee for the BMF Unit Trust

Creative services – Stop it at the Start, Phase 1 and 2

95,647

TOTAL

1,880,181

Table B-2 Payments to market research and polling organisations in 2019-20

Provider name

Service provided

Amount paid $ (incl GST)

Australian Survey Research Group Pty Ltd

Market research – Try, Test and Learn

81,811

Colmar Brunton Pty Ltd

Data services – Longitudinal Study of Indigenous Children

191,064

Hall & Partners Pty Ltd

Market research – Help is Here

205,507

Hall & Partners Pty Ltd

Market research – Stop it at the Start, Phase 2

89,870

Kantar Public Australia Pty Ltd

Market research – Help is Here

274,350

Kantar Public Australia Pty Ltd

Market research – National Disability Information Gateway

154,880

Kantar Public Australia Pty Ltd

Market research – Stop it at the Start, Phase 3

651,652

Orima Research Pty Ltd

Market analysis – APS Employee Census

24,000

Orima Research Pty Ltd

Research services – National Disability Insurance Scheme Quality and Safeguards

49,170

Roy Morgan Research Ltd

Data services – Longitudinal Study of Indigenous Children

947,883

The Trustee for Essence Communications Trust

Market research – National Disability Information Gateway

322,584

Urbis Pty Ltd

Social policy research – Outcome Measurement Initiative

473,122

Urbis Pty Ltd

Social policy research – Outcome Measurement Initiative

89,102

Whereto Research Based Consulting Pty Ltd

Evaluation services – Technology Trials

188,200

Whereto Research Based Consulting Pty Ltd

Market research – Disability Royal Commission

55,000

Whereto Research Based Consulting Pty Ltd

Market research – National Disability Insurance Scheme

328,664

Whereto Research Based Consulting Pty Ltd

Social policy research – Domestic Violence Alert

110,000

Whereto Research Based Consulting Pty Ltd

Social policy research – National Centre and Adult Specialist Support

269,500

TOTAL

4,506,359

Table B-3 Payments to direct mail organisations in 2019-20

Provider name

Service provided

Amount paid $ (incl GST)

National Mailing & Marketing Pty Ltd

Distribution, warehousing and related services

255,528

TOTAL

255,528

Table B-4 Payments to media advertising organisations in 2019-20

Provider name

Service provided

Amount paid $ (incl GST)

Mediabrands Australia Pty Ltd

Advertising – AccessAbility Day 2019

32,507

Mediabrands Australia Pty Ltd

Advertising – Carer Gateway

44,872

Mediabrands Australia Pty Ltd

Advertising – Cashless Debit Card

188,196

Mediabrands Australia Pty Ltd

Advertising – Help is Here

6,138,683

Mediabrands Australia Pty Ltd

Advertising – JobAccess

22,080

Mediabrands Australia Pty Ltd

Advertising – Promoting public consultations for the Tune Review of the NDIS Act

33,884

Mediabrands Australia Pty Ltd

Advertising – Recruitment

31,320

Mediabrands Australia Pty Ltd

Advertising – Stop it at the Start, Phase 2

1,331,877

TOTAL

7,823,419