Go to top of page

Advertising and market research

The Department did not undertake media advertising campaigns and therefore did not make any payments to advertising agencies in 2020–21. The Department did not make any payments to direct mail organisations or polling organisations.

In accordance with section 311A of the Commonwealth Electoral Act 1918, the following payments of $14,300 or more (including GST) for non-campaign advertising and market research are set out in Table 3.29

Table 3.29: Advertising and market research greater than $14,300



Expenditure $

IPSOS Public Affairs Pty Ltd

Market research to support a communication package for automatic mutual recognition of occupational mobility licences


Qualtrics, Llc

Assist with research on the energy market


Dynata Global AU Pty Ltd

Assist with research on the uptake and understanding of add-on insurance products


Mediabrands Australia Pty Ltd

Non-campaign awareness advertising relating to the bushfires


Mediabrands Australia Pty Ltd

Newspaper notices for the funeral of Major General the Hon Michael Jeffery


Carbon Media Pty Ltd

Advertising products for the National Office for Child Safety