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Advertising and market research

The Department did not undertake media advertising campaigns and therefore did not make any payments to advertising agencies in 2020–21. The Department did not make any payments to direct mail organisations or polling organisations.

In accordance with section 311A of the Commonwealth Electoral Act 1918, the following payments of $14,300 or more (including GST) for non-campaign advertising and market research are set out in Table 3.29

Table 3.29: Advertising and market research greater than $14,300

Organisation

Purpose

Expenditure $

IPSOS Public Affairs Pty Ltd

Market research to support a communication package for automatic mutual recognition of occupational mobility licences

101,409

Qualtrics, Llc

Assist with research on the energy market

50,000

Dynata Global AU Pty Ltd

Assist with research on the uptake and understanding of add-on insurance products

30,002

Mediabrands Australia Pty Ltd

Non-campaign awareness advertising relating to the bushfires

28,772

Mediabrands Australia Pty Ltd

Newspaper notices for the funeral of Major General the Hon Michael Jeffery

24,200

Carbon Media Pty Ltd

Advertising products for the National Office for Child Safety

15,378