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Appendix 9: Advertising and market research

As required under section 311A of the Commonwealth Electoral Act 1918, following is a list of agencies and organisations contracted by the department (including at overseas posts) to provide advertising and market research services. The list includes payments above $14,000 (GST inclusive).

The department launched the Smartraveller ‘check your travel smarts’ campaign (phase V) in February 2020. We ran Phase 1 of the COVID-19 campaign in response to COVID-19 from 23 March to 30 June. Further information on this campaign is available at dfat.gov.au and smartraveller.gov.au and in the reports on Australian Government advertising prepared by the Department of Finance (finance.gov.au).

Table 32: Advertising and market research

Account name

Service provided

Program

Amount

Advertising agencies

Clemenger BBDO (Melbourne) P/L

Smartraveller ‘check your travel smarts’ campaign (Phase V) and COVID-19 Phase 1 – advertising services

2.1

1,572,738

Market research organisations

Kantar Public (Taylor Nelson Sofres)

Smartraveller ‘check your travel smarts’ campaign (Phase V) – market research services for culturally and linguistically diverse audiences

2.1

66,550

Kantar Public (Taylor Nelson Sofres)

Market research for Services Export Action Plan to help boost the competitiveness of the Australian economy

1.1

69,300

Hall & Partners Pty Ltd

Smartraveller ‘check your travel smarts’ campaign (Phase V) and COVID-19 Phase 1 – market research services (benchmarking & tracking)

2.1

118,624

Orima Research Pty Ltd

Passport client satisfaction survey

1.1 & 2.2

86,501

Sapere Research Group Ltd

Market research on geographic indications in the Australian market

1.1

71,500

IP Australia

Market research on geographic indications in the Australian market

1.1

100,000

Media advertising organisations

Universal McCann

Smartraveller ‘check your travel smarts’ campaign (Phase V) and COVID-19 Phase 1 – advertising services (media placement)

2.1

3,288,999

Universal McCann

Recruitment advertising

1.1, 2.1 & 2.2

21,866

Coffey International Development Pty Ltd

Short films on Australia Awards Alumni in Papua New Guinea COVID-19 response efforts

1.2

60,000

Media Niugini Limited (EMTEK)

Short film showcasing the partnership between Australia and Papua New Guinea

1.2

36,224

Australian Public Service Commission

Recruitment advertising

1.1

23,488